| a. |
Preparation of AMP’s (Annual Marketing
Plan), which shall contain – a projection
of gross revenues with break-ups service
wise and an estimate of the marketing
expenses that includes the various program
elements with estimates
|
| b. |
Hospital finance management including
– activity based costing, Pricing
of various medical services and service
products. |
| c. |
Formulate communication
strategies that help in brand identity building
and positioning. |
| d. |
Develop and implement
performance review mechanisms and Management
Information System (“MIS”) |
| e. |
Design and implement training programs
to enhance customer service and Customer
Relationship Management. (CRM) |
| f. |
Standardization of
hospital stationary, brochures and literatures
|
| g. |
External, Internal and
interactive communication programs |
| h. |
Event planning and
management, corporate communication, PR
and media management. |
